This Privacy Notice informs you how we use your personal data. Our goal is to help you understand what personal data we use, what we need your personal data for, what your rights are, and what we do to protect your privacy. To explain things as clearly as possible, we encourage you to carefully read the examples related to what you are interested in.
Privacy in our digital products
We provide you with products and services in the digital environment. To make this Privacy Notice easier to understand, we will use the term “digital products” in this text for our following digital products and services:
- your digital ,
- mobile applications,
- internet portals, websites and webpages,
- vehicle infotainment system,
- and other services of this kind.
1 What is Škoda ID?
Škoda ID is your account profile which you set up to use our digital products. We store your personal data in Škoda ID and our digital products access them whenever they are necessary to ensure full functionality of the digital products.
What data do we use?
We use your personal data, so that you can enjoy full functionality of our digital products. We only use personal data which are necessary to do so. For all our digital products we need these personal data:
- Identification data (e.g., name, surname, nationality, login, language)
- Contact information (e.g., e-mail address, phone number)
- Information on mutual communication and interaction (e.g., e-mail communication, chat conversations)
- Descriptive data (e.g., preferred dealer)
- Technical information of the product (e.g., VIN number of your vehicle and registration plate number)
- Localisations data, network identifiers
If you want to use a specific digital product, we may require additional personal data from you so that you could use that digital product to its full extent. If you want to know more about how we use your personal data in a specific digital product, you can learn more below in the section Specifics of particular digital products.
As we care about your privacy, at certain times we may specifically ask for your permission to access some of your data if you want to use a particular functionality of a digital product.
Also please stay assured that you can control what personal data we use by deciding which digital product you want to use. We always inform you what personal data we need when you use a digital product for the first time.
Where do we get your data from?
We get your personal data directly from you. Primarily, we get your personal data from the following sources:
Data provided when registering in Škoda ID account
If you want to use any of our digital products, it is necessary to create your Škoda ID account. As a part of your registration, you fill in basic personal data in Škoda ID to provide you with a single sign-on solution to our digital products.
Data collected from website browsing and use of applications
If you log into your Škoda ID and we have your consent, we will link this browsing history to your account to better tailor our offers to you.
Similarly, if you use any digital products in the form of a mobile app, we may need to use data which originated during your usage of the app, such as location or technical data.
Data inserted into applications
In order to provide all functionalities of our digital products, we may also use data which you inserted into our applications, such as your preferred dealer.
Data collected from our mutual communication
When we communicate with you either directly or via a dealer, we may use your data which we obtained during our communication and interaction with you to assist you with the provision of our digital products.
Data collected from your vehicle
Personal data also originate when you drive your vehicle. For example, a functionality that creates a logbook of your travels may generate such data which originate when you drive Škoda vehicle. We may also use such data which originated when you were driving your vehicle to provide you with such a digital product.
2 What are cookies?
The way we use your data
What do we need your data for?
We use your data, but only to the necessary extent for the following reasons:
Provision of our digital products
Our use of your data is necessary for the provision of our performance and keeping our promise when you agree to the terms and conditions of use of the digital products. If you want to use our digital products, we need to collect and use your data. Without using your personal data, we cannot ensure the full functionality of our digital products. Our use of your personal data is a contractual requirement, and therefore, if you do not give us your personal data, in many cases we might not be able to deliver our digital services or respond to your requests. Please be also aware that specific digital products may require specific personal data in order to be used.
Maintenance and support
It is also necessary for the performance of said contract to use your data in order to maintain our digital products and provide you with our support. We use your data to ensure our digital products work as intended, to collect feedback and complaints and to bring you better versions of our current digital products. This includes primarily updating, troubleshooting, securing, and providing support to you. This ensures a better user experience and full functionality of our digital products.
Company using data
Who does control how your data is used?
We control how your data is used. We are the company Škoda Auto a.s., with its registered seat at tř. Václava Klementa 869, Mladá Boleslav II, 293 01 Mladá Boleslav, Identification No.: 00177041, registered in the Commercial Register kept by the Municipal Court in Prague under Section B, File No. 332.
We are part of the Volkswagen Group.
Sharing of your data
Who do we share your data with?
With your consent
We highly respect your personal data. Generally, we disclose your data when we have your consent.
Without your consent, we disclose your data to third parties only if it is necessary for the following reasons:
Your use of a third-party service
If you use our digital products in connection with a third party's service (for example, log-in via Facebook, financial services, or electric chargers), we will disclose your data only if this is necessary for the use of the third party's service and the use of your data is therefore necessary to enable the functionality of the digital products. Do you want to?
3 Learn more
We may disclose your data to CARIAD SE, Berliner Ring 2, 38440 Wolfsburg, Germany and other relevant companies of the Volkswagen Group that host or develop some of the digital products. CARIAD SE may also help us evaluate data for statistical and analytical purposes. Furthermore, we may disclose your data to selected members of our distribution network which is essential to enjoy the full possibilities of our digital product, for example when you share with us who is your preferred dealer.
In addition, some of our digital products (or some of their functionalities) are provided to us by third parties, whom we need to share the necessary set of personal data with. Otherwise, you would not be able to use such functionalities. For example, we engage Cerence Inc., 15 Wayside Road, Burlington MA 01803, USA when providing “Online Voice Control” service which enables us to significantly increase the relevancy of navigation results.
We also engage providers of IT infrastructure and services such as Amazon Web Services, Inc., 410 Terry Av. North, Seattle WA 98109, USA, Microsoft Ireland Operations Limited, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland, and MongoDB Limited, Building 2 Number 1 Ballsbridge, Shelbourne Rd, Ballsbridge, Dublin 4, D04 Y3X9, Ireland.
To comply with legal requirements
Upon request, we may disclose your data to public authorities (courts, police, and other law enforcement agencies). We disclose your data only to the necessary extent and within the boundaries of the law.
Transfer to third countries
Your personal data may be transferred outside of the European Union (“EU”) and European Economic Area (“EEA”), if you grant us your explicit consent to do so or if we ensure adequate safeguards for the data protection of the transferred data.
In connection with the use of third party services, your personal data may be transferred to USA-based companies and stored on servers located in the United States of America (“USA”). Please be aware that such transmission may pose a risk to your data processing due to the absence of an adequacy decision and appropriate safeguards. In particular, data transmission and data processing by our partners in the USA may be subject to surveillance programmes by US public authorities and your data may be then accessed by US intelligence agencies or federal investigators. Furthermore, non-United States persons do not have the same possibilities to counter surveillance performed by the National Security Agency or the Director of National Intelligence. Lastly, the USA does not provide a single authority responsible for supervisory activities. Particular states in the USA have different points of contact regarding supervisory powers related to data protection with a special court, which deals with Foreign Intelligence Surveillance issues.
If we transfer your information to other countries outside the EU and EEA, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy. These steps include:
- ensuring the non-EU or non-EEA countries to which transfers are made have been deemed adequately protective of your personal data for the purposes of data protection law by the relevant bodies; or
- imposing contractual obligations on the recipient of your personal data using provisions formally issued by the European Commission and available at https://eur-lex.europa.eu/eli/dec_impl/2021/914. We use these provisions to ensure that your information is protected when transferring your personal data to third party providers outside the EU and EEA.
For how long do we retain your data?
Generally, we will retain your data until the agreement on the provision of digital products between us is terminated and for the subsequent archiving period of 5 years after the termination of the agreement, after which we will delete all your personal data.
Automatic deletion after long-term inactivity
In case of your inactivity, we will notify you no later than 5 years after we became aware of your last activity. Then we may set your account as deactivated and archived. Unless you actively react to the notification, we will deactivate your account and archive it for a period of 5 years, after which we will delete all your personal data.
Your choice of deletion
We will also delete your personal data gathered and used by your Škoda ID upon your request, i.e., if you delete your Škoda ID through the Škoda ID profile portal.
However, we will retain some data for a longer period of time if it is necessary for our other legitimate legal or business purposes (such as for financial record-keeping or to finish open business transactions), until the relevant purpose will have been accomplished.
What are your rights?
In connection with your personal data, you have the following rights:
Access to your personal data
You have the right to know if we use your data. If you ask us, we will tell you if we use your data or not. If yes, you can also ask us to obtain information about our use of your data and obtain a copy of the data we use. You may also access such information via your Škoda ID account.
Upon your request, we will provide you with a response within 30 days. In case of more demanding requests, we are allowed to extend the period, but in any case, we will let you know.
Withdraw your consent at any time
You have the right to withdraw consent where you have previously consented to the use of your data. The withdrawal of consent does not mean that the prior use of your data before the withdrawal is unlawful, but we will not use your data for the reasons for which you withdrew the consent anymore.
Verify and seek rectification
You have the right to verify the accuracy of your data and ask us to update or correct the data we currently use.
Have your personal data deleted
You have the right, in certain situations, to ask for the erasure of your data which we retain. This right applies for example, when you withdraw your consent or when the data is no longer necessary for the reason, for which we collected or used them. We strive to erase your data always when they are no longer needed. However, please bear in mind that there are situations, in which we are not able or allowed to delete your personal data.
Restrict our use of your personal data
You have the right, in certain situations, to restrict our use of your data. This right applies for example, when you contest the accuracy of the data or when our use of your data is unlawful.
Receive your personal data and have it transferred to another controller
You have the right to receive your data in a structured, commonly used, and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
Right to object
You have the right to object if you think that we should no longer process personal data. After your objection, we are obliged to demonstrate compelling legitimate grounds for the processing or stop the processing.
Right to no fully automated decision-making
We do not make any decisions based solely on, . On the contrary, we always involve human review when we make our decisions.
4 What is automated processing?
Decision-making based solely on automated processing happens when significant decisions about you are taken by technological means and without any human involvement. They can be taken even without profiling.
5 What is profiling?
Profiling means that your personal aspects are being evaluated in order to make predictions about you, even if no decision is taken. For example, if a company assesses your characteristics (such as your age, sex and height) or classifies you in a category, this means you are being profiled.
How can you exercise your rights?
If you have any questions about our use or protection of your data or if you want to exercise any of your rights, you can contact us:
or via Škoda ID Portal at https://skodaid.vwgroup.io
Škoda Auto a.s.
tř. Václava Klementa 869
Mladá Boleslav II
293 01 Mladá Boleslav
We may charge a reasonable fee when your requests are apparently unfounded or excessive considering connected administrative costs.
Data Protection Officer
If you have a question about protection of your data, you can also directly contact our Data Protection Officer:
Lodging a complaint
In case you disagree with our usage or protection of your data, you can lodge a complaint with the Data Protection Officer (DPO) of Škoda Auto or a supervisory authority:
Office for Personal Data Protection
Pplk. Sochora 27
170 00 Prague 7
The Czech Republic
+420 234 665 111
Specifics of particular digital products
Each of our digital products may need an additional set of your personal data to provide a full and quality experience. Also, some of our digital products may require sharing your data with a particular third-party provider of services. You can see all such differences below.
Our digital products include in particular:
Škoda Connect allows you to remotely monitor and control your connected vehicle and to access the safety and service functions of your vehicle via the Škoda Connect Portal or the mobile application. Do you want to?
6 Learn more
Škoda Connect needs your data so you could use the following functionalities:
- to get up-to-date traffic information;
- to use online voice control when searching for destinations in navigation or when dictating SMS messages;
- to get current weather information for the current location and destination;
- to search for points of interest in the proximity of your vehicle, such as petrol stations, charging stations for electric vehicles or parking spaces;
- to display the average speed, duration of the journey, distance travelled and average fuel consumption;
- to view the last known location of your vehicle;
- to get current vehicle alerts and/or any service needs and to administer them;
- to be contacted when your vehicle needs service (e.g. achieved service interval);
- to report a vehicle breakdown;
- to establish a voice connection with the call centre operator;
- to get a message, if the vehicle leaves or enters a defined area;
- to remotely control the warning lights, and horn of the vehicle through the mobile application if you are within the sight range (approximately 500 meters) from the vehicle;
- to enable access to your vehicle for providers of services that will need such access (e.g., for delivery of parcels); or
- an automatic or a manual emergency call if your vehicle is involved in a traffic accident or any other incident potentially threatening your life or health.
In order to provide you with these functionalities, we may need to use also the following personal data:
- Additional identification data (e.g., title, date and place of birth, driving license number)
- Network identifiers (e.g., IP address and cookies)
- History of trading (e.g., transactions and contracts, including related information)
- Product specifications: technical description of the item (e.g., vehicle model and colour)
- based on GPS or derived from other technology
- Transaction data (e.g., bank account number)
- (e.g., voice recordings)
Sharing of your data
In order to provide you with digital product Škoda Connect, we may disclose your data also to the following third parties:
- Providers of Škoda Connect services
- Delivery provider or other service providers that will need access to your vehicle that you approved in advance (e.g., for delivery of parcels)
- Emergency service constituents when you make an emergency call
In case of delivery of a parcel directly to your vehicle or provision of a service that requires access to your vehicle, the selected service provider will locate your parked vehicle, unlock it, provide the service, lock your vehicle and check the lock. Your selected service provider will receive your name and surname, e-mail address, phone number and the model and colour of your vehicle. Your selected service provider will receive the location of your vehicle and the possibility to unlock and lock your vehicle only for the time necessary for the delivery of the particular parcel or providing the ordered service. You can also deactivate the service for selected partners or single delivery or service directly in the mobile application.
While purchasing the goods or ordering a service, you give consent to your selected partner to access your vehicle. The access to your vehicle is secured by hashed information (purchase order number, designated time slot for delivery and other information) and time code (based on the configurable time slot for a delivery). There is a limit for single successful attempts to access your vehicle.
6.1 Why do we need these data?
We need your localization data to ensure full functionality of the following Škoda Connect functionalities:
- to get current weather information for the current location and destination;
- to get up-to-date traffic information;
- to enable the selected service provider to locate your parked vehicle and deliver the parcel directly to your vehicle or provide other ordered service that requires access to your vehicle; or
- an automatic emergency call or to make a manual emergency call if your vehicle is involved in a traffic accident or any other incident potentially threatening your life or health.
6.2 Why do we need these data?
We need your voice recordings to ensure full functionality of online voice control when you search for destinations in navigation or when you dictate SMS messages.
Škoda Digital Connectivity Services
Škoda Digital Connectivity Services enable you to access a wide range of services or features, such as Vehicle Status, Vehicle Health Report, Manuals, Trip Planner, Manual Appointment and Car Feedback. Do you want to?
7 Learn more
This digital product enables you to use the following functionalities:
- to provide you with information about the technical status of the vehicle or find assistance services;
- to provide you with information about what your vehicle can do;
- to make your trip planning via the mobile application easier when it allows you to search and display nearby points of interest;
- to choose and communicate with your preferred dealer.
In order to provide you with our Škoda Digital Connectivity Services, we may need to use also the following personal data:
- Identification data (e.g., person identifier assigned by us)
- Product specifications: information on how the item is used (e.g., vehicles), technical description of the item (e.g., vehicle model and colour)
- based on GPS or derived from other technology
Sharing of your data
In order to provide you with digital product Škoda Digital Connectivity Services, we may disclose your data also to providers of Škoda Digital Connectivity Services (such as IT or delivery services providers).
7.1 Why do we need these data?
We need your localization data to ensure full functionality of the following Škoda Digital Connectivity Services functionalities:
- to make your trip planning via the mobile application easier as it allows you to search and display nearby points of interest.
Car Configurator on Škoda Auto website
Car Configurator is a web-based platform for the configuration of vehicles that enables you to configure your own vehicle in a few simple steps by selecting features of your wished vehicle. Do you want to?
8 Learn more
Saving of your vehicle configuration
If you log in to your account, we will save your vehicle configuration and send it to you via e-mail.
Sharing of your data
In order to provide you with a Car Configurator product, we may disclose your data also to a provider of financial services.
Archiving in the public interest
We may archive your data in the public interest and use them for scientific, historical, or statistical research purposes. In well-founded cases, your data can also be used for the reason of legal matters resolution, including the performance of our obligations towards public administration bodies and monitoring and ongoing evaluation of legal risks.
You must be at least 16 old to be able to use our digital products. Only by determining the minimum age we may become assured that our digital products are only used by persons for whom they are intended. We also provide special protection of individuals under 16 by prohibiting general access to all connected services.